In the transformation age, the purpose of experience design is evolving. It’s no longer just about crafting extraordinary or memorable moments — it’s about creating experiences that are truly transformative. While people naturally encounter life-changing experiences, these are often serendipitous rather than intentionally designed.

This research line explores how we can bring intentionality into the process of transformation by bridging experience design, positive psychology, and systems thinking. It examines how experiences can be consciously designed to catalyse deep personal growth, ignite collective wellbeing, and foster cultural or systemic change.

Key questions include: What triggers human transformation? How can organisations and facilitators guide and support transformative experiences? What environments and conditions enable meaningful change? How can transformation be sustained and integrated long-term? In what ways can experiences act as positive interventions with ripple effects across individuals, communities, and systems?

At the intersection of experience design and positive psychology lies a powerful opportunity: to craft experiences that not only engage, but uplift, transform, and empower. This research line explores how experiences can be intentionally designed as positive interventions that cultivate wellbeing, purpose, connection, and human flourishing.

By integrating evidence-based principles from positive psychology — such as strengths, flow, awe, meaning, and post-traumatic (and post-ecstatic) growth — into design frameworks, this work investigates how organisations and guides can create experiences that trigger lasting inner transformation and ripple effects of positive change in wider systems.

Key questions include: How can positive psychology principles be embedded in experience design? What kinds of experiences elevate human potential and wellbeing How can we design for awe, gratitude, meaning, or joy in experiential settings beyond traditional interventions? What role do designed experiences play in guiding life transitions and growth? How can experiences serve as intentional, evidence-based tools for positive transformation?