My life’s purpose is to bring transformative education to the world — shaping minds, expanding perspectives, and inspiring action. It is an honour to guide the educational journeys of the next generation of leaders, thinkers, and change-makers.
Since 2016, I have been Professor of Experience Design at the Department of Business & Tourism at Salzburg University of Applied Sciences, Austria. I also teach as Visiting Professor at IULM University in Milan, Italy, and I am an Honorary Professor at IMC University of Applied Sciences Krems, Austria. Over the past 15+ years, I have taught more than 3,000 students across 100+ courses at over 10 leading institutions worldwide, from Austria to Australia, Vietnam to Uzbekistan. My academic journey has also included roles as Lecturer at Bournemouth University (UK) and visiting lecturer or research scholar at institutions such as the University of Innsbruck (Austria), MODUL University (Austria), Free University of Bolzano-Bozen (Italy), Breda University of Applied Sciences (Netherlands), Vistula University (Poland), Nicolaus Copernicus University (Poland), and the Asian Institute of Technology (Vietnam). I have also delivered invited guest lectures at numerous other universities across the globe.