cocreation

Research Paper

When Co-creation Pays: Stimulating Engagement to Increase Revenues

The term 'co-creation' has gained wide attention in service marketing research over the past decade.…

barbaraneuhofer25/02/2018

Conference Customer experience Experience Design

Dr. Barbara Neuhofer is invited to speak at Cascais Tourism Forum 2017

On 5th May, Dr. Barbara Neuhofer was invited for speech on the "Experience Economy in…

barbaraneuhofer08/05/2017

Conference Customer experience

Barbara speaks at INTO 2016 International Innovation & Tourism Seminar

From 24-25th November, 2016 Dr. Barbara Neuhofer was invited to speak about the 'Experience Economy…

barbaraneuhofer04/12/2016

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