willingness to pay

Research Paper

Sharing a private jet? How the revolution of flying could be the next big step in the sharing economy

Over the past years, consumer society has seen a major shift towards a more “collaborative…

barbaraneuhofer16/06/2021

Research Paper

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a…

barbaraneuhofer04/04/2018

Research Paper

When Co-creation Pays: Stimulating Engagement to Increase Revenues

The term 'co-creation' has gained wide attention in service marketing research over the past decade.…

barbaraneuhofer25/02/2018

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When Co-creation Pays: Stimulating Engagement to Increase Revenues

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