Barbara Neuhofer has edited and published a special Issue titled “Designing Experiences for Transformation and Sustainable Futures” in the Journal of Hospitality & Tourism Research.
Together with her colleagues Sandra Goh and Mat Duerden, Barbara co-edited this timely and insightful collection of papers. The Special Issue explores how experiences in tourism, hospitality, and events can be intentionally designed to foster personal transformation, community engagement, positive change, and sustainable futures.
The guest editorial by Goh, Neuhofer, and Duerden (2025) provides a compelling overview of the issue and can be accessed here:
Goh, Neuhofer and Duerden (2025) Designing Experiences for Transformation and Sustainable Futures
Barbara has also published the article, Marketing Transformative Event Experiences: Archetypes for Positive Change, authored with Krzysztof Celuch and Ivana Rihova, which is included in this collection.
The full Special Issue is available for exploration here: Special Issue Link
Barbara extends her gratitude to all contributing authors and colleagues who continue to advance experience research at the intersection of design, transformation, and sustainability. Together, they are helping to create experiences that truly matter.
More exciting updates on Barbara’s new experience research projects will be shared soon.
